The land of the rising dragon boasts a great number of cultural and historical destinations.
Hanoi is home to several historical resources which could be very motivating for young people to take on educational tourism.
| Duong Lam Ancient Village is one of several cultural and historical destinations in Hanoi that attract hordes of visitors. Photo: Hanoi Local Tour.
The land of the rising dragon boasts a great number of cultural and historical destinations. As a result, Hanoi expects to promote tours to these places with an aim to enhance awareness of domestic visitors and foreigners on the history of Vietnam and Hanoi and boost up local tourism.
At a recent workshop on the solutions to promote tourism of Duong Lam Ancient Village, the initiative of making this national relic, located in Hanoi suburban town of Son Tay, a destination for heritage education has drawn great attention.
Accordingly, the Management Board of Duong Lam Ancient Village may jointly work with the tour operators and schools in the city to set up short tours for students to explore the history and culture of the village, home to several century-old houses made of laterite bricks.
The field trips for students, on-site research for students majoring in culture, tourism, art or even creative camps for artists and designers, could become the prime tourist products of Duong Lam ancient village.
Based on her experience on heritage promotion in Hoi An in Quang Nam province or Luang Prabang, Lao ancient capital city, UNESCO expert Pham Thi Thanh Huong said that at the beginning of the promotional process for destinations rich in culture but poor in services like Duong Lam ancient village, it is necessary to focus on those markets which are not very demanding.
The strategy requires comprehensive planning able to set the course of development of the heritage. Besides preserving the pristine documentary values, it is also necessary to create additional community spaces such as art gardens and consider a communication campaign on social networks to make the destination better known among the young people.