BBC World News will broadcast a video on tourism in the central city of Da Nang on its Asia-Pacific channel this month.
Cau Vang (Golden Bridge) at Sun World Ba Na Hills tourist site in Danang City (Photo: VNA)
An agreement to this effect was signed by the Da Nang Tourism Promotion Centre and the BBC News’ Global Book Corporation on June 10.
The 30-second video, featuring the land and people of Da Nang, will be broadcast daily across the month, a total of 98 times.
According to the city’s Department of Tourism, COVID-19 has impacted its tourism promotions in the international media, and this agreement is therefore expected to boost its image and attract more visitors in the near future.
Da Nang aims to welcome 9.8 million visitors in 2020, a year-on-year increase of 12.74 percent, the department said.
The number of international visitors is expected to rise by 13-15 percent year-on-year.
It welcomed 8.69 million holidaymakers last year, including nearly 3.5 million foreigners, up 30.7 percent compared with 2018.