A pilot programme to attract wedding tourists to Da Nang is being applied for two years, from 2024-2025, for tourist weddings with a scale of at least 50 guests that are held at hotels and resorts in the city.
Da Nang has developed into a destination for wedding tourism.
On June 5, the Da Nang City Department of Tourism announced the plan to develop wedding tourism and the pilot programme to attract wedding tourists to Da Nang during the 2024-2025 with the message of “Where happiness begin”.
Speaking at the event, Nguyen Thi Hoai An, Deputy Director of Da Nang City Department of Tourism, said the city is orienting to become a professional wedding destination, with attentive services travel programmes for relatives and friends of couples combined with experiences at famous tourist destinations around the city.
The message of “Where happiness begins” contains the beauty of the peaceful and liveable city of Da Nang and the feelings of the people and tourists towards this destination, not only marking the beautiful stories of couples but also of their relatives and friends.
Da Nang announces a plan to develop wedding tourism and a pilot programme to attract wedding tourists to the city in the 2024-2025 period. (Photo: Anh Dao)
Sharing about wedding trends in 2024, Lisa Viegas, Director of the Destination Wedding Planner Congress, said that couples prefer to apply technology to their weddings, such as applying AI in design, using QR codes, and taking photos from drones.
Events are becoming more personalised to reflect the couple’s originality, personality and uniqueness in their weddings. In addition, awareness of sustainability will lead couples to eco-friendly weddings or “micro wedding” and intimate parties.
The wedding tourism market is currently estimated to be worth 90 billion USD. Since 2022, the Asia-Pacific region has contributed significantly to the global wedding market with 40.52% and recorded an annual growth rate of 16.48%. Along with Indonesia, Thailand, the Maldives, and India, Vietnam has emerged as an attractive wedding destination in this region.
The pilot programme to attract wedding tourists to Da Nang will be applied in two years of 2024-2025 for tourist weddings of 50 guests or more at hotels and resorts in the city. The pilot programme is considered one of the stimulus activities to attract tourists to Da Nang City in the 2024-2025 period.
In the first five months of 2024, Da Nang has welcomed the weddings of four couples from India with more than 1,200 guests and provided advice to more than 26 couples who were interested in Da Nang.
The wedding of the couple Kulvin Kaur and Dilip Bhagwan was held at Hyatt Regency Danang Resort and Spa in early 2024.
The development of wedding tourism has helped to promote the image of Da Nang tourism, and contributed to the city's tourism revenue (accommodation and food) from the beginning of the year to reach more than 10.5 trillion VND, a year-on-year increase of more than 22%.
