Da Nang has continued to apply incentive policies in a bid to attract MICE (Meetings, Incentives, Conferences and Exhibitions) tourists, aiming to turn the coastal city into the leading destination for MICE tourism in Southeast Asia, according to the Da Nang municipal Department of Tourism.
The city is providing assistance in welcoming guests, presenting souvenirs, and giving consultancy for organising MICE events, as well as honouring travel firms that bring MICE guests to Da Nang.
In particular, the coastal city will provide support for surveying and arranging events for a group of 500 visitors or more.
Nguyen Thi Hoai An, deputy director of the Da Nang Department of Tourism, emphasised that the central city has drawn up a plan aimed at expanding its MICE tourism policy by launching communication campaigns, increasing advertisements via LED screens, and arranging displacement motorbikes for groups of over 350 guests each.
She went on to reveal that the city also intends to organise a promotional programme in Hong Kong (China) and get involved in a MICE tourism networking event in Singapore.
Last year Da Nang’s MICE tourism programme attracted 163 groups of tourists with 45,344 domestic and international visitors.
Over the past four months the city welcomed 42 domestic and international MICE delegations with more than 12,600 visitors.
