Faifo Tailor, a fashion band under Faifo Join Stock Company, was founded in hope of preserving the traditional beauties and cultural values of handmade costumes by Hoi An tailoring artisans.
Faifo Tailor
Dinh Thi Thuy Nga has taken part in Faifo Tailor since it was founded in 2018. This is a good chance for Nga to satisfy her desire to develop her hometown products.
As co-founders of Faifo Tailor, Dinh Thi Thuy Nga and Ho The Son are always searching for and exploiting the core values of Hoi An ancient tailoring.
Dinh Thi Thuy Nga and a tailored product
According to Dinh Thi Thuy Nga, Faifo Tailor is working to become a place where tailoring artisans and young human resources have a linkage with each other so that the traditional tailoring in Hoi An will be continuously passed down.
Thereby, Faifo Tailor is intended to build a tailor’s craft village like Thanh Ha pottery village, Kim Bong carpentry village, or Tra Que vegetable village.
For the purpose of brand positioning, Faifo Tailor decides to develop on a large scale via franchising (or a franchise business model).
8X generation in Faifo Tailor
The company currently has a branch in Ho Chi Minh City and is planning to have others in Nha Trang, Phu Quoc, and Ha Noi.
At the same time, Faifo Tailor will open stores to display its products and receive online orders from several countries, including the US, Canada, and Singapore, as of 2024.
Reportedly, Faifo Tailor is well known as one of the high-end brands of western suit tailoring. The company's target customers are businessmen who prefer elegant and luxurious suits.
The working atmosphere at Faifo Tailor
Each western outfit made by Faifo Tailor is telling a story about the 400-year-old tailoring profession, local tailors, and the spiritual value of hand-tailored products in Hoi An.
Phan Van Hai is a tailoring artisan, having inherited the job from his parents, tailors in Hoi An. He hopes and believes that tailoring will be developed into a craft village.
Faifo Tailor’s products are extremely attractive to customers, as each of them has a private feature according to customers’ demands, and Faifo Tailor always makes its customers satisfied.
Tailor Phan Van Hai
Faifo Tailor is considered a common home for tailoring artisans in Hoi An. The costumes are regarded as their spiritual children, born with love and labour, so the members of Faifo Tailor frequently exchange their careers and techniques to make proper and high-quality products.
Faifo Tailor always uses environment-friendly materials in combination with AI through Digital Uniform for their products for sustainable brand development.
A product - a fine art
Translated by Q.Thu