Protecting geographical indication: ‘ladder’ to elevate ‘Da Nang’ Nam O fish sauce brand
The reputation of Nam O fish sauce has been affirmed by many people. Over the past years, the taste of Nam O fish sauce has always followed the standard of rich saltiness. A drop of Nam O fish sauce brings the quintessence of the art of making fish sauce with its own unique flavour. Now, the geographical indication is like a ‘ladder’ to elevate the product brand, promote the reputation of the craft village, and at the same time ‘guide’ consumers to the place name ‘Nam O’, protect the craft village products from counterfeit goods and bring the national soul and national quintessence of Vietnamese cuisine to the world.
Da Nang targets to enhance the Nam O fish sauce brand
After three years of implementation, the project 'Preserving Nam O fish sauce craft village associated with Da Nang tourism development' has recorded many positive signs. This has made an important contribution to preserving heritage as well as promoting the development of local tourism products.
Nam O fish sauce making recognized as national cultural heritage
The traditional craft of making fish sauce in Nam O Village of Da Nang City has been designated a national intangible cultural heritage.
