When ordered by the Prime Minister and the Provincial People's Committee on opening tourism activities in an adaptive and flexible state, the tourism industry and tourism businesses have actively linked and cooperated in developing tourism products, attracting tourists to Phu Yen province. Looking back at the performance results of businesses and associations, Mr Ho Van Tien, Chairman of Phu Yen Tourism Association, said that the success in tourism of this year was thanks to the efforts.
The fam trip delegation of Phu Yen Tourism Association exchanging with Hai Duong Provincial Tourism Association
Mr Tien let known: In the context of flexibly adapting to the COVID-19 epidemic prevention and control, with the efforts and striving of the whole political system, the joint effort and consensus of the people and the business community, the provincial tourism activities recovered and developed. The total number of tourists to Phu Yen province in 2022 exceeded 2 million compared to the plan, a significant increase compared to 2019, the year before the COVID-19 epidemic.
* What helps us to get such decent results, sir?
- First of all, about the subjective factor, which is the effort of the entire industry, including the tourism business community. The tasks of promoting, implementing policies and programs to stimulate tourism demand and restore domestic tourism have been promoted. The association organized to welcome the famtrip delegation of the Ho Chi Minh City Tourism Association to Phu Yen to survey Phu Yen tourism products (more than 40 delegates were travel agencies and press agencies) and organized a meeting to connect Phu Yen tourism development in 2022; organized a famtrip to the northern provinces to expand connections, exchange and develop tourism products; welcomed the Carnavan Ford Everest Team Vietnam delegation with more than 100 Ford cars and 400 delegates, contributing to promoting the image of Phu Yen tourism, etc.
Regarding the objective factor, it is the need to travel again of tourists after a short break because of the epidemic. Phu Yen is a destination chosen by many people thanks to its natural beauty, safety, and services that meet their needs.
* Among the results achieved, what are the highlights that the branches and member enterprises have contributed to make a mark, sir?
- In 2022, there were 2 food-related activities that created highlights in the construction and promotion of Phu Yen tourism brand, which is the event that sets a Vietnamese record for dishes from ocean tuna and lobster of Song Cau town. In these two events, the Phu Yen Chefs Association has made a great contribution to the image and culinary brand of Phu Yen, which was set a record by the Vietnam Record Organization - Vietkings for “101 dishes made from Phu Yen ocean tuna” and “100 dishes from lobster”.
In the work of building and improving the quality of tourism products and suitable services with characteristic of Phu Yen, the Association regularly mobilizes and encourages members, tourism and service businesses to improve the quality of tourism products and services, develop new tourism products, apply forms of promotion, participate in stimulus programs, restore domestic tourism. Enterprises actively develop new tourism products; spots, eco-tours, community tours, associated with local OCOP products. Some businesses actively cooperate with people to invest in building new tourism products associated with agriculture and rural areas such as tourism products to experience community culture at Moc Mien Rocky Garden, BB Farm Agriculture and Service Cooperative, Song Ba Farmstay agricultural tourism area, Jrai Tang waterfall eco-tourism site, a number of fruit orchards meeting OCOP standards; linking tourism businesses with traditional craft villages: Ganh Do fish sauce craft village (Song Cau town), Hoa Da rice paper craft village (Tuy An district), Ngoc Lang vegetable village (Tuy Hoa city), etc.
* In 2023, the Association determines what are the key activities, what are the difficulties that need to be removed in order to accompany tourism businesses to develop, sir?
- The Association continues to mobilize tourism businesses to diversify, improve the quality of tourism products, and promote the application of information technology to develop tourism; at the same time, closely coordinate with the Department of Culture, Sports and Tourism to continue boosting up the tasks of promoting tourism, linking and developing tourism; participating in tourism activities and events of the province; building, connecting and forming tours in the province, developing attractive and quality tourism products and types, meeting the needs of both domestic and international tourists; investing in improving and upgrading material and technical facilities and services, improving product quality, actively connecting to create supply chains, linking travel agencies, accommodation services, transportation, restaurants, attractions, shopping sites, etc. to create momentum for tourism growth in the coming years.
Translated by Trinh Thuy