The 2023 Buon Ma Thuot Coffee Festival, themed "Buon Ma Thuot - Destination of coffee worldwide", will take place in Buon Ma Thuot city and several other localities in the Central Highlands province of Dak Lak, from March 10-14.
At a press conference held in Ho Chi Minh City on February 3, the organisers expected that this year’s festival will attract about 46,000 - 50,000 visitors.
The festival will feature 18 official activities and some response activities in the localities, such as an exhibition and a seminar themed “Buon Ma Thuot Coffee – firm integration”, an international trade connection, the second cultural, sport and tourism exchange festival, an exhibition and competition on ornamental creatures, a street carnival and various tours to explore new experiences and tourism products.
Various other new activities will also be held during this year’s festival, including a video clip contest on Buon Ma Thuot coffee, a light festival, an art photo exhibition and a competition on making handicrafts from coffee trees.
Miss H’Hen Nie will be the media ambassador of the festival.
At the press conference (Photo: NDO)
The festival aims to promote the Buon Ma Thuot coffee brand, towards gradually turning Buon Ma Thuot into a worldwide coffee destination, as well as contributing to improving the values of Vietnamese coffee in the international arena.
The 2023 Buon Ma Thuot Coffee Festival will also be an opportunity for Dak Lak to introduce its image, potential and strengths to the province while attracting more.