The Vietnam National Administration of Tourism (VNAT) and the Vietnamese Embassy in Australia launched a programme in Sydney on October 4 to promote Vietnam’s tourism in the host country.
Cu Lao Cham Biosphere Reserve, an attractive destination in Vietnam (Photo: VNA)
More than 100 entrepreneurs operating in tourism and hotel sectors were brought together at the event.
VNAT Deputy Director General Ha Van Sieu said that the number of Australian tourist arrivals to Vietnam reached over 305,000 in 2015, ranking eighth among the 10 leading tourist markets of Vietnam.
Defining tourism as a spearhead economy, the Vietnamese Government has put forth a number of policies to support tourism companies of both countries to operate more effectively, he said.
The event creates a good chance for Vietnamese and Australian businesses to seek partners and propose programmes to bring Australian visitors to Vietnam and vice versa.
Participants exchanged information in the tourism market in Vietnam and Australia as well as sought to expand operation in the respective countries.
Under Vietnam’s tourism promotion strategy, the VNAT named Australia and New Zealand among the key markets as those from the two countries often spend much and stay long.
Australia, in particular, is expected to be a strongly growing market in 2017 and the following years as Vietnamese cultural, gastronomic, and ecological tourism is attracting Australian visitors.
As planned, the VNAT will launch tourism promotion programmes in Melbourne and Brisbane cities.