Da Nang city, a travel hub in central Vietnam, on March 7 welcomed 720 MICE (meetings, incentives, conferences, and events) visitors at the municipal international airport.
At the welcoming ceremony held for the group at the Da Nang international airport (Photo: VNA)
The delegation came to the city from localities nationwide to attend the 2022 Million Dollar Round Table organised by the life insurer Manulife Vietnam from March 7 to 9 to honour its outstanding agencies.
Huynh Thi Huong Lan, Vice Director of the city’s Tourism Promotion Centre, said it is the biggest MICE group coming to the city. In addition to conference and resort events, they will follow the local City Tour programme to visit Da Nang and the Hoi An ancient town the central province of Quang Nam, she added.
Lan said Da Nang has issued its MICE policy in 2022 to support related MICE services providers, thereby aiding the local tourism recovery.
According to the policy, MICE groups consisting 700 guests and above are welcomed at the airport, with cars arranged by the city’s police to guide them from the airport to their hotels. The delegations also receive souvenirs from the authorities.