(TITC) – The Ministry of Culture, Sports and Tourism has recently issued the Viet Nam Tourism Marketing Strategy for 2030.
Accordingly, the strategy aims to promote Vietnam as the leading attractive tourist destination in Southeast Asia, affirming the brand and competitiveness of Vietnam tourism, and contributing to realize the objectives of the Vietnam Tourism Development Strategy to 2030.
The strategy sets targets by 2025 to welcome 18 million international visitor arrivals; serving 130 million domestic visitor arrivals. By 2030, the tourism sector expects to attract 35 million international visitor arrivals, 160 million domestic visitor arrivals.
In pursuance of the above targets, national tourist destinations are urged to promote the core value of Vietnam tourism brand associated with potentials, national advantages, cultural identities, signature cuisine, ancient heritages, friendly people and beautiful natural landscapes in a bid to bring unique travel experiences to visitors.
The strategy reads that the sector will continue to promote tourism brand with the slogan “Vietnam – Timeless charm”, focus on core tourism products including marine tourism, cultural tourism, ecotourism, city tourism related to night time economy.
In addition, promoting the development of new tourism products such as tourism combining medical treatment and health care; agricultural and rural tourism; industrial tourism; sports tourism. These products meets the tourists’ demands such as MICE tourism, educational tourism, yacht tourism, beauty tourism.
The national looks to recover traditional source markets and reach out to emerging markets like India and countries in the Middle East in 2022-2025 period.
Regarding to domestic market, tourism industry tries to maintain the growth of the number of domestic visitors, diversifying market segments, focusing on increasing the number of overnight visitors and tourists traveling in the low season.
The strategy also sets out key tasks and solutions, notably innovating and diversifying forms of tourism marketing and promoting the application of digital technology; Deploying diverse and flexible forms of marketing communication in accordance with the goals and requirements of each market, each period, effectively combining traditional and modern forms of promotion.
The strategy requires innovating methods, tools and content, increasing the application of digital technology in tourism promotion; Developing and implementing digital marketing strategies and plans associated with actual data analysis and evaluation results; Focusing on content marketing, building a mechanism for developing and distributing content, creative products and databases for tourism marketing activities.
Tourism Information Technology Center