Developing night-time economy in Hue

Update: 18/07/2023
As part of the plan to stimulate tourism and service demand, Hue City is completing its infrastructure and implementing many solutions to develop the night-time economy to attract visitors.

Hai Ba Trung Pedestrian Street is vibrant and bustling at night

After more than three months of operation, Hai Ba Trung Pedestrian Street has become an ideal entertainment site, combining sightseeing, shopping and enjoying Hue specialties at night in the city area. Located in a central location, with a combination of available commercial areas and the exploitation of commercial services of the locals to form a bustling neighborhood, this street is quickly chosen by residents and visitors as a destination at three evenings on the weekend.

With the policy of turning Hai Ba Trung Pedestrian Street into an attractive destination for visitors, besides a community-based commercial space, another space has been formed for displaying, introducing and trading handicraft products, specialties and cuisine of the three regions by mobile vehicles, of which priority is given to displaying and introducing specialties and typical products of Hue; as well as performances of ethnic musical instruments, Hue Singing and street music, etc.

According to Mr. Nguyen Duc Tuong Thoai, Chairman of Vinh Ninh Ward People's Committee, after more than three months of being launched, Hai Ba Trung Pedestrian Street is currently operating stably and attracting visitors with many art shows, as well as displaying souvenirs and gifts, and introducing specialties and cuisine of Hue. Currently, on this street, there are three stages operating regularly on the three nights of Friday, Saturday and Sunday, including a stage of Cinestar Hue and the remaining stages managed by the ward, aiming to organize exchange activities of culture, art, and street music, etc., contributing to meeting the needs of locals and visitors to enjoy the culture.

Mr. Thoai said that in order to complete the pedestrian street space, the ward would appropriately rearrange business establishments and stalls on the whole street, invest in decorating with more lanterns along the street. At the same time, the ward will continue to mobilize business establishments and customers to switch from traditional payment methods to the e-wallet on Hue-S application in order to build a civilized, model and attractive street.

After a period of operation, Nguyen Van Huyen Food Street, Phu Hoi ward is currently attracting a pretty large number of visitors to have fun and enjoy food, creating a new experience space for Hue tourism, especially young people. With more than 20 business establishments of Hue cuisine and specialties, Nguyen Van Huyen Street and the surrounding areas are quite vibrant and bustling at night, with models of entertainment, dining and shopping for souvenirs and specialties.

Mrs. Vo Thi Anh Thu, Chairwoman of Phu Hoi Ward People's Committee, said that in order to attract visitors to Nguyen Van Huyen Food Street, the ward had just invested in equipping the lighting system, embellishing the street and the surrounding areas. At the same time, the ward has also mobilized business establishments to add more goods to enrich the ward, contributing to the development of the night-time economy in the area.

According to the leader of Hue City People's Committee, along with the central areas, the city is developing tourism in the periphery of Hue City, in order to connect tourism tours and routes in the area, including forming an experience tourism site of Ru Cha, Con Te cuisine (Huong Phong), investing in infrastructure to develop community tourism along the coast of Hai Duong beach, improving the quality of services at Thuan An beach, and developing experience tours to visit Thanh Tien paper flower craft village, and Sinh village painting (Phu Mau). In the upstream of the Huong River, the city is promoting the exploitation of relics of the Nguyen Dynasty, developing more attractive destinations such as Khe Ngang (Huong Ho), Khe Rung Lake (Huong Tho), so as to create a lively and attractive picture of tourism for Hue.

Story and photo: Minh Thu

Source: Hue News - baothuathienhue.vn - July 16, 2023