After the COVID-19 pandemic, the tourism trend of tourists is to return to nature, which is the main trend of both Vietnamese and international tourists. Visitors want to come to nature for relaxation and fall in line with clouds, trees, the sea, etc. as a way to relax and heal.
International contestants in the ASEAN beauty contest practicing morning yoga at Bai Mon
Not long ago, Canadian travel newspaper The Travel voted the 10 most beautiful cities in Vietnam, places that have attracted and will attract a large number of tourists, including Phu Yen. The beauty of the land of yellow flowers on green grass, as described by Canada The Travel is gentle and unspoiled, from hills to seas and islands, full of sunshine!
Earlier this year, the world's leading company providing digital-based travel services, Booking.com, announced the annual Traveler Review Awards, and Tuy Hoa City, Phu Yen, was honored as one of the 10 most friendly provinces and cities in Vietnam. The keyword about Phu Yen tourism is also mentioned by the world's largest search engine, Google, in the top 10 keywords about tourism in the most popular search trend in 2022: "Google year in search 2022: Vietnam".
Mr Dam Dai Huu, Dai Huu Travel Company Director, an international travel unit based in Dong Hoa Town and Hanoi City, said that in the past two years, international visitors have paid more attention to Vietnam. Along with the opening of established markets, new ones have also emerged in the US, several European nations, and guest markets in India. International tourists are becoming more aware of and interested in Phu Yen tourism.
Since March 2022, when tourism reopened after COVID-19, the service industry has experienced the most spectacular recovery and growth. In 2022, the total number of tourists choosing Phu Yen as a destination reached over 2.2 million, exceeding the planned 200,000 visitors. In the first 7 months of 2023, the total number of tourists to Phu Yen reached 1,889 million, an increase of 88.3% over the same period last year, of which international visitors reached 10,240, an increase of 180.5% over the same period last year. In particular, the total number of guests increased sharply, exceeding 82.1% over the same period last year, and the accommodation revenue reached VND 408.69 billion. The special national relics of Da Dia Reef, Bai Mon-Mui Dien, Hon Yen, and Van Hoa Plateau are places that visitors to Phu Yen cannot miss.
In addition to the benefits of sea and island tourism, Phu Yen's tourism is praised for its unspoiled landscape, clean air, and delectable cuisine. Nguyen Hoang Nhan and his family from Hanoi said: "I have traveled to many places and felt that in Phu Yen the nature is so beautiful, the air is so fresh from the city to the village, the cool breeze brings the flavor of salty sea, the scent of fields and plants, and breathing in such an atmosphere is also a privilege. Furthermore, I particularly enjoy the flavorful cuisine here".
Translated by Hai Loan