A number of solutions have been proposed to build a tourism trademark for Hanoi, at a conference held on August 9 by the Hanoi municipal Party’s Committee to review the one-year implementation of a resolution on developing the capital city’s tourism brand in the 2016-2020 period.
Accordingly, the city’s hospitality sector was asked to develop signature tourist products with a higher quality, attract more investment to improve infrastructure, and enhance human resource training for those working in tourist facilities and services, as well as tourist managers.
Action should also be taken to preserve and promote the traditional craft villages in the city, review and complete all available policies on facilitating tourism development, and uphold the role of tourist associations in advertising the city’s image.
According to a report, after being in operation for one year, the resolution has initially brought encouraging results to Hanoi’s tourism sector.
In 2016, the city welcomed 21.83 million visitors, up 11% over the same period last year, and higher than the 8-10% annual growth rate set in the resolution. During the first seven months of this year, over 14 million tourists visited the city, an annual increase of 9%.
With priority attached to advertising Hanoi to our international friends, the city authorities have reached a cooperation deal with the American Cable News Network (CNN) with the production and broadcast of two short clips about Hanoi shown on the channel.
The 30-second clips titled “Gioi thieu Ha Noi – Trai tim Vietnam” (Hanoi – the heart of Vietnam), and “Ha Noi – Cai noi di san” (Hanoi – the cradle of heritage) feature the capital’s scenery and heritage.
In another move to boost tourism, a pedestrian zone has also been set up on streets in the vicinity of Hoan Kiem Lake, from 7pm on Friday to midnight Sunday, making it an interesting tourist attraction for visitors every weekend.