A 30-second video featuring the beauty of Ba Ria - Vung Tau Province is being screened daily on BBC World News's Asia-Pacific channel at intervals during the peak hours of 9:30 am - 5 pm and 5 pm - 7 pm from April 8 to June 2, with a total of 150 spots.
Ba Ria-Vung Tau promotes tourism on BBC Global News
As an activity within the framework of the cooperation programme between Ba Ria - Vung Tau Province's Department of Tourism and Global Book Corporation - the media representative of BBC Global News in Vietnam, the video aims to promote interesting features of Ba Ria - Vung Tau to international tourists.
The city will appear on the channel as an attractive destination with blue sea, white sand and golden sunshine through a selection of interesting tours such as Discovering New Experiences, Discovering Majestic Nature, Discovering Unlimited Adventure, Discovering Cool Climates and Discover Joy.
The video promises to help viewers gain an overview of the great vacations in Ba Ria - Vung Tau and help international visitors to obtain up-to-date information on Vietnamese tourism. The promotion effort is being launched to send a message that the country is ready to welcome the return of foreign tourists upon reopening its doors following the long hiatus caused by the impact of COVID-19 pandemic.
BBC Global News is among leading media channels in the world with over 450 million households viewing from more than 200 countries and territories worldwide. The channel’s major viewers include frequent travellers who tend to stay for long periods in tourist areas and spend big on tourism products and services. The channel is available in three million hotel rooms, on 178 cruise ships and on 53 airlines.