Da Nang, a tourist hotspot in central Vietnam, is hastening to relaunch direct air routes between it and Chinese localities to welcome the return of Chinese holidaymakers.
The Da Nang International Fireworks Festival, due to be held in June 2023, is expected to attract foreign visitors to Da Nang.
The local tourism industry will soon reopen air routes from major Chinese localities such as Guangzhou and Shanghai in 2023, and at the same time promote MICE (meetings, incentives, conferences and exhibitions) tourism, golf tourism, and luxury beach resorts in China, a market with high spending on tourism, according to the Da Nang Department of Tourism.
In addition, the city will continue to promote it as a safe, friendly and attractive destination in an enhanced communication campaign. To this end, it is expected to welcome a Chinese Famtrip group to survey services and connect tours, appoint travel representatives in China, and launch a communication campaign through E-newsletter and Wechat in China.
The Da Nang International Fireworks Festival is set to come back in June 2023 following a three-year pause caused by the COVID-19 pandemic. Major tourist destinations of Da Nang such as Sun World Ba Na Hills and Asia Park will organize many festivals, music and art performances on this occasion to lure visitors.
According to Cao Tri Dung, chairman of the Da Nang Tourism Association, Chinese visitors often come in large groups and they are keen to discover local cuisines.
Da Nang is fully capable of receiving the return of Chinese visitors thanks to its modern airport infrastructure, diverse accommodation facilities and attractive cultural and culinary tourism products, said Dung.
He also said that local travel agencies are currently recruiting Chinese-speaking guides to promptly serve the influx of Chinese tourists when they are back.
China recently decided to add Vietnam to its list of countries to receive its group tours on a trial basis after it eased COVID-19 travel restrictions. The first group of Chinese visitors arrived in Vietnam on March 15.